Santa Barbara Pistachio Company vs Planters · Bay Area shelf head-to-head
Santa Barbara Pistachio Company and Planters, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Planters carries more Brand PowerPlanters is in more Bay Area grocersPlanters fields the deeper lineupSanta Barbara Pistachio Company sits further up the premium end
Santa Barbara Pistachio Company
Planters
16
brand power
42
16
products
28
2
categories
4
2
subcategories
7
3
grocers
9
$1.46
price per oz
65.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Santa Barbara Pistachio Company▭ Planters
Distribution · 30% of score13·38
S
P
carried in 3 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score74·90
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Santa Barbara Pistachio Company
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Santa Barbara Pistachio Company · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Santa Barbara Pistachio Company · Planters