Sara Lee vs Thomas’ · Bay Area shelf head-to-head
Sara Lee and Thomas’, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Thomas’ carries more Brand PowerThomas’ is in more Bay Area grocersThomas’ fields the deeper lineup
Sara Lee
Thomas’
38
brand power
50
16
products
30
3
categories
3
7
subcategories
5
9
grocers
15
$1.41
price per item
$1.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sara Lee▭ Thomas’
Distribution · 30% of score38·63
carried in 9 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sara Lee
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sara Lee · 0
no exclusive doors — everywhere Sara Lee is, Thomas’ is too.
only Thomas’ · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sara Lee · Thomas’
