Sartori vs Cowgirl Creamery · Bay Area shelf head-to-head
Sartori and Cowgirl Creamery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cowgirl Creamery is in more Bay Area grocersCowgirl Creamery sits further up the premium end
Sartori
Cowgirl Creamery
45
brand power
49
21
products
21
3
categories
4
6
subcategories
4
13
grocers
16
$1.41
price per oz
$2.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sartori▭ Cowgirl Creamery
Distribution · 30% of score54·67
carried in 13 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sartori
only Cowgirl Creamery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sartori · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sartori · Cowgirl Creamery
