Scharffen Berger vs Valrhona · Bay Area shelf head-to-head
Scharffen Berger and Valrhona, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Scharffen Berger carries more Brand PowerScharffen Berger is in more Bay Area grocersScharffen Berger fields the deeper lineupValrhona sits further up the premium end
Scharffen Berger
Valrhona
47
brand power
12
21
products
2
3
categories
2
5
subcategories
2
11
grocers
3
$8.08
avg price
$17.72
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Scharffen Berger▭ Valrhona
Distribution · 30% of score46·13
S
V
carried in 11 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score83·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Scharffen Berger
only Valrhona
no top category Scharffen Berger doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Scharffen Berger · Valrhona