Schmidt Old Tyme vs Hibar · Bay Area shelf head-to-head
Schmidt Old Tyme and Hibar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hibar carries more Brand PowerHibar is in more Bay Area grocersHibar fields the deeper lineupHibar sits further up the premium end
Schmidt Old Tyme
Hibar
23
brand power
35
8
products
15
2
categories
4
2
subcategories
6
2
grocers
3
$5.35
price per oz
$6.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Schmidt Old Tyme▭ Hibar
Distribution · 30% of score8·13
S
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Schmidt Old Tyme
only Hibar
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Schmidt Old Tyme · 1
only Hibar · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Schmidt Old Tyme · Hibar
