Schwartz Brothers Bakery vs Stonefire · Bay Area shelf head-to-head
Schwartz Brothers Bakery and Stonefire, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stonefire carries more Brand PowerStonefire is in more Bay Area grocersStonefire fields the deeper lineupSchwartz Brothers Bakery sits further up the premium end
Schwartz Brothers Bakery
Stonefire
22
brand power
37
6
products
13
4
categories
4
4
grocers
10
$1.20
price per oz
88.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Schwartz Brothers Bakery▭ Stonefire
Distribution · 30% of score17·42
carried in 4 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Schwartz Brothers Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Schwartz Brothers Bakery · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Schwartz Brothers Bakery · Stonefire
