Schweppes vs Nixie · Bay Area shelf head-to-head
Schweppes and Nixie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nixie carries more Brand PowerNixie is in more Bay Area grocersNixie fields the deeper lineup
Schweppes
Nixie
18
brand power
56
10
products
43
2
categories
3
2
subcategories
5
5
grocers
19
12.6¢
price per fl oz
11.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Schweppes▭ Nixie
Distribution · 30% of score21·79
S
carried in 5 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Schweppes
no top category Nixie doesn’t also play in.
only Nixie
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Schweppes · 0
no exclusive doors — everywhere Schweppes is, Nixie is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Schweppes · Nixie
