Sconehenge Bakery vs The Inspired Cookie Co. · Bay Area shelf head-to-head
Sconehenge Bakery and The Inspired Cookie Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sconehenge Bakery carries more Brand PowerSconehenge Bakery is in more Bay Area grocersSconehenge Bakery fields the deeper lineupThe Inspired Cookie Co. sits further up the premium end
Sconehenge Bakery
The Inspired Cookie Co.
50
brand power
19
15
products
3
5
categories
2
7
subcategories
2
12
grocers
5
$1.29
price per oz
$1.81
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sconehenge Bakery▭ The Inspired Cookie Co.
Distribution · 30% of score50·21
T
carried in 12 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sconehenge Bakery
only The Inspired Cookie Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sconehenge Bakery · The Inspired Cookie Co.