Scribe Winery vs Bota Box · Bay Area shelf head-to-head
Scribe Winery and Bota Box, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bota Box carries more Brand PowerBota Box is in more Bay Area grocersBota Box fields the deeper lineup
Scribe Winery
Bota Box
14
brand power
26
3
products
7
2
categories
3
2
subcategories
7
1
grocers
3
$32.49
avg price
$21.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Scribe Winery▭ Bota Box
Distribution · 30% of score4·13
B
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Scribe Winery
no top category Bota Box doesn’t also play in.
only Bota Box
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Scribe Winery · 1
only Bota Box · 3
both sides measured by the same instruments on the same shelves · see each brand’s full page: Scribe Winery · Bota Box