Seattle Gummy Company vs Lily's · Bay Area shelf head-to-head
Seattle Gummy Company and Lily's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lily's carries more Brand PowerLily's is in more Bay Area grocersLily's fields the deeper lineupSeattle Gummy Company sits further up the premium end
Seattle Gummy Company
Lily's
20
brand power
48
3
products
28
1
categories
5
2
subcategories
6
3
grocers
14
$8.25
price per fl oz
$2.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Seattle Gummy Company▭ Lily's
Distribution · 30% of score13·58
carried in 3 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Seattle Gummy Company
no top category Lily's doesn’t also play in.
only Lily's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Seattle Gummy Company · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Seattle Gummy Company · Lily's