Secret vs Dove · Bay Area shelf head-to-head
Secret and Dove, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dove carries more Brand PowerDove is in more Bay Area grocersDove fields the deeper lineup
Secret
Dove
19
brand power
45
5
products
25
1
categories
6
1
subcategories
7
3
grocers
11
$4.07
price per oz
$2.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Secret▭ Dove
Distribution · 30% of score13·46
S
carried in 3 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Secret
no top category Dove doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Secret · Dove
