Seeds Of Change vs Zatarain's · Bay Area shelf head-to-head
Seeds Of Change and Zatarain's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Zatarain's carries more Brand PowerSeeds Of Change is in more Bay Area grocersZatarain's fields the deeper lineup
Seeds Of Change
Zatarain's
28
brand power
42
6
products
20
1
categories
5
10
grocers
9
59.1¢
price per oz
$2.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Seeds Of Change▭ Zatarain's
Distribution · 30% of score42·38
Z
carried in 10 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Seeds Of Change
no top category Zatarain's doesn’t also play in.
only Zatarain's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Seeds Of Change · 7
only Zatarain's · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Seeds Of Change · Zatarain's
