Semifreddi’s vs True Delicious · Bay Area shelf head-to-head
Semifreddi’s and True Delicious, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Semifreddi’s carries more Brand PowerSemifreddi’s is in more Bay Area grocersSemifreddi’s fields the deeper lineupTrue Delicious sits further up the premium end
Semifreddi’s
True Delicious
53
brand power
33
24
products
11
7
categories
1
12
subcategories
2
14
grocers
10
69.6¢
price per oz
$1.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Semifreddi’s▭ True Delicious
Distribution · 30% of score58·42
carried in 14 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only True Delicious
no top category Semifreddi’s doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Semifreddi’s · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Semifreddi’s · True Delicious
