Sensodyne vs David · Bay Area shelf head-to-head
Sensodyne and David, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
David carries more Brand PowerDavid is in more Bay Area grocersDavid fields the deeper lineupSensodyne sits further up the premium end
Sensodyne
David
20
brand power
61
4
products
26
1
categories
8
1
subcategories
11
4
grocers
17
$4.18
price per oz
$1.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sensodyne▭ David
Distribution · 30% of score17·71
S
carried in 4 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sensodyne
no top category David doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sensodyne · 0
no exclusive doors — everywhere Sensodyne is, David is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sensodyne · David
