Sheamoisture vs Acure · Bay Area shelf head-to-head
Sheamoisture and Acure, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Acure carries more Brand PowerAcure is in more Bay Area grocersAcure fields the deeper lineupAcure sits further up the premium end
Sheamoisture
Acure
13
brand power
43
3
products
26
2
categories
3
3
subcategories
12
1
grocers
5
$13.32
avg price
$14.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sheamoisture▭ Acure
Distribution · 30% of score4·21
S
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sheamoisture
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sheamoisture · 0
no exclusive doors — everywhere Sheamoisture is, Acure is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sheamoisture · Acure
