Sheamoisture vs Auromere · Bay Area shelf head-to-head
Sheamoisture and Auromere, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Auromere carries more Brand PowerAuromere is in more Bay Area grocersAuromere fields the deeper lineupAuromere sits further up the premium end
Sheamoisture
Auromere
13
brand power
35
3
products
19
2
categories
4
3
subcategories
5
1
grocers
2
$13.32
avg price
$8.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sheamoisture▭ Auromere
Distribution · 30% of score4·8
S
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sheamoisture
no top category Auromere doesn’t also play in.
only Auromere
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sheamoisture · 1
only Auromere · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sheamoisture · Auromere