Sheamoisture vs Griffin Remedy · Bay Area shelf head-to-head
Sheamoisture and Griffin Remedy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Griffin Remedy carries more Brand PowerGriffin Remedy is in more Bay Area grocersGriffin Remedy fields the deeper lineupGriffin Remedy sits further up the premium end
Sheamoisture
Griffin Remedy
13
brand power
43
3
products
58
2
categories
5
3
subcategories
12
1
grocers
2
$13.32
avg price
$17.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sheamoisture▭ Griffin Remedy
Distribution · 30% of score4·8
S
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sheamoisture
no top category Griffin Remedy doesn’t also play in.
only Griffin Remedy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sheamoisture · 1
only Griffin Remedy · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sheamoisture · Griffin Remedy
