Sheamoisture vs Zionhealth · Bay Area shelf head-to-head
Sheamoisture and Zionhealth, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Zionhealth carries more Brand PowerZionhealth fields the deeper lineupZionhealth sits further up the premium end
Sheamoisture
Zionhealth
13
brand power
41
3
products
41
2
categories
6
3
subcategories
10
1
grocers
1
$13.32
avg price
$11.30
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sheamoisture▭ Zionhealth
Distribution · 30% of score4·4
S
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sheamoisture
no top category Zionhealth doesn’t also play in.
only Zionhealth
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sheamoisture · 1
only Zionhealth · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sheamoisture · Zionhealth
