Shikai vs The Unscented Company · Bay Area shelf head-to-head
Shikai and The Unscented Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Shikai carries more Brand PowerShikai is in more Bay Area grocersShikai fields the deeper lineupShikai sits further up the premium end
Shikai
The Unscented Company
47
brand power
23
40
products
4
5
categories
3
9
subcategories
4
4
grocers
1
$1.55
price per fl oz
91.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Shikai▭ The Unscented Company
Distribution · 30% of score17·4
T
carried in 4 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Body Care18 vs 1 SKUs
2% of shelf
only Shikai
only The Unscented Company
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Shikai · 3
only The Unscented Company · 0
no exclusive doors — everywhere The Unscented Company is, Shikai is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Shikai · The Unscented Company
