Signature Pet vs Nulo · Bay Area shelf head-to-head
Signature Pet and Nulo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nulo fields the deeper lineup
Signature Pet
Nulo
25
brand power
28
12
products
15
2
categories
3
2
subcategories
4
1
grocers
1
$5.08
avg price
$10.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Signature Pet▭ Nulo
Distribution · 30% of score4·4
S
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score63·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Signature Pet
no top category Nulo doesn’t also play in.
only Nulo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Signature Pet · 1
only Nulo · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Signature Pet · Nulo