Simple Joys Bakery vs New Bread · Bay Area shelf head-to-head
Simple Joys Bakery and New Bread, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
New Bread carries more Brand PowerSimple Joys Bakery is in more Bay Area grocersNew Bread fields the deeper lineupNew Bread sits further up the premium end
Simple Joys Bakery
New Bread
32
brand power
40
10
products
34
3
categories
6
7
grocers
3
64.9¢
price per oz
$2.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simple Joys Bakery▭ New Bread
Distribution · 30% of score29·13
S
N
carried in 7 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score57·94
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Simple Joys Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Simple Joys Bakery · 6
only New Bread · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simple Joys Bakery · New Bread
