Simple Joys Bakery vs The Midwife & The Baker · Bay Area shelf head-to-head
Simple Joys Bakery and The Midwife & The Baker, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simple Joys Bakery is in more Bay Area grocersThe Midwife & The Baker fields the deeper lineupThe Midwife & The Baker sits further up the premium end
Simple Joys Bakery
The Midwife & The Baker
32
brand power
32
10
products
15
3
categories
3
7
grocers
3
64.9¢
price per oz
48.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simple Joys Bakery▭ The Midwife & The Baker
Distribution · 30% of score29·13
S
carried in 7 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Midwife & The Baker
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Simple Joys Bakery · 6
only The Midwife & The Baker · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simple Joys Bakery · The Midwife & The Baker
