Sinbad Foods vs Burma Love · Bay Area shelf head-to-head
Sinbad Foods and Burma Love, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Burma Love carries more Brand PowerBurma Love is in more Bay Area grocersBurma Love fields the deeper lineupBurma Love sits further up the premium end
Sinbad Foods
Burma Love
20
brand power
39
5
products
12
2
categories
5
3
subcategories
6
2
grocers
7
61.2¢
price per oz
$1.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sinbad Foods▭ Burma Love
Distribution · 30% of score8·29
S
carried in 2 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sinbad Foods
only Burma Love
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sinbad Foods · 0
no exclusive doors — everywhere Sinbad Foods is, Burma Love is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sinbad Foods · Burma Love