Sinbad Foods vs Nago · Bay Area shelf head-to-head
Sinbad Foods and Nago, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nago carries more Brand PowerNago is in more Bay Area grocersNago fields the deeper lineupNago sits further up the premium end
Sinbad Foods
Nago
20
brand power
41
5
products
10
2
categories
5
3
subcategories
6
2
grocers
9
61.2¢
price per oz
91.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sinbad Foods▭ Nago
Distribution · 30% of score8·38
S
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sinbad Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sinbad Foods · Nago