Sinto Gourmet vs Wildbrine · Bay Area shelf head-to-head
Sinto Gourmet and Wildbrine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wildbrine carries more Brand PowerWildbrine is in more Bay Area grocersSinto Gourmet sits further up the premium end
Sinto Gourmet
Wildbrine
39
brand power
48
14
products
14
3
categories
3
4
subcategories
4
12
grocers
16
52.8¢
price per oz
56.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sinto Gourmet▭ Wildbrine
Distribution · 30% of score50·67
carried in 12 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments4 vs 1 SKUs
only Sinto Gourmet
only Wildbrine
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sinto Gourmet · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sinto Gourmet · Wildbrine
