Sir Kensington's vs So Good · Bay Area shelf head-to-head
Sir Kensington's and So Good, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sir Kensington's carries more Brand PowerSir Kensington's is in more Bay Area grocersSir Kensington's fields the deeper lineup
Sir Kensington's
So Good
42
brand power
14
13
products
3
2
categories
2
18
grocers
7
$12.57
avg price
$8.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sir Kensington's▭ So Good
Distribution · 30% of score75·29
S
carried in 18 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sir Kensington's
only So Good
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sir Kensington's · 11
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sir Kensington's · So Good