Skinny Cow vs Tofutti · Bay Area shelf head-to-head
Skinny Cow and Tofutti, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tofutti carries more Brand PowerTofutti is in more Bay Area grocersSkinny Cow sits further up the premium end
Skinny Cow
Tofutti
22
brand power
32
6
products
5
2
categories
3
3
subcategories
3
7
grocers
13
11.1¢
price per fl oz
8.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Skinny Cow▭ Tofutti
Distribution · 30% of score29·54
S
carried in 7 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Skinny Cow
only Tofutti
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Skinny Cow · 0
no exclusive doors — everywhere Skinny Cow is, Tofutti is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Skinny Cow · Tofutti
