Skinnygirl vs Briannas · Bay Area shelf head-to-head
Skinnygirl and Briannas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Briannas carries more Brand PowerBriannas is in more Bay Area grocersBriannas fields the deeper lineup
Skinnygirl
Briannas
13
brand power
57
3
products
39
2
categories
3
3
subcategories
11
2
grocers
17
$4.64
avg price
$5.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Skinnygirl▭ Briannas
Distribution · 30% of score8·71
S
carried in 2 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments1 vs 5 SKUs
S
<1% of shelf
only Skinnygirl
no top category Briannas doesn’t also play in.
only Briannas
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Skinnygirl · 0
no exclusive doors — everywhere Skinnygirl is, Briannas is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Skinnygirl · Briannas