Slate vs Orgain · Bay Area shelf head-to-head
Slate and Orgain, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Orgain carries more Brand PowerOrgain is in more Bay Area grocersOrgain fields the deeper lineup
Slate
Orgain
45
brand power
66
17
products
29
2
categories
3
12
grocers
14
43.4¢
price per fl oz
34.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Slate▭ Orgain
Distribution · 30% of score50·58
carried in 12 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Slate
only Orgain
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Slate · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Slate · Orgain
