Slimfast vs Orgain · Bay Area shelf head-to-head
Slimfast and Orgain, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Orgain carries more Brand PowerOrgain is in more Bay Area grocersOrgain fields the deeper lineup
Slimfast
Orgain
7
brand power
66
2
products
29
1
categories
3
2
grocers
14
$20.49
avg price
$10.93
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Slimfast▭ Orgain
Distribution · 30% of score8·58
S
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Slimfast
no top category Orgain doesn’t also play in.
only Orgain
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Slimfast · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Slimfast · Orgain