Smart Balance vs Miyoko's Creamery · Bay Area shelf head-to-head
Smart Balance and Miyoko's Creamery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Miyoko's Creamery carries more Brand PowerMiyoko's Creamery is in more Bay Area grocersMiyoko's Creamery fields the deeper lineup
Smart Balance
Miyoko's Creamery
17
brand power
26
5
products
11
1
categories
3
7
grocers
12
55.1¢
price per oz
91.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Smart Balance▭ Miyoko's Creamery
Distribution · 30% of score29·50
S
carried in 7 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Smart Balance
no top category Miyoko's Creamery doesn’t also play in.
only Miyoko's Creamery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Smart Balance · 2
only Miyoko's Creamery · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Smart Balance · Miyoko's Creamery
