Smashmallow vs Bobo's · Bay Area shelf head-to-head
Smashmallow and Bobo's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bobo's carries more Brand PowerBobo's is in more Bay Area grocersBobo's fields the deeper lineup
Smashmallow
Bobo's
13
brand power
57
3
products
47
2
categories
8
2
subcategories
10
1
grocers
15
$1.03
price per oz
$1.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Smashmallow▭ Bobo's
Distribution · 30% of score4·63
S
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Smashmallow
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Smashmallow · 0
no exclusive doors — everywhere Smashmallow is, Bobo's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Smashmallow · Bobo's
