Smokehouse vs Open Farm · Bay Area shelf head-to-head
Smokehouse and Open Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Open Farm carries more Brand PowerSmokehouse is in more Bay Area grocersOpen Farm fields the deeper lineup
Smokehouse
Open Farm
18
brand power
37
7
products
33
2
categories
3
2
subcategories
5
3
grocers
2
$11.16
avg price
$22.60
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Smokehouse▭ Open Farm
Distribution · 30% of score13·8
S
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Smokehouse
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Smokehouse · 2
only Open Farm · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Smokehouse · Open Farm
