Snapdragon Cookies vs Annas · Bay Area shelf head-to-head
Snapdragon Cookies and Annas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Annas carries more Brand PowerAnnas is in more Bay Area grocersAnnas fields the deeper lineup
Snapdragon Cookies
Annas
10
brand power
20
2
products
9
1
categories
3
2
subcategories
6
2
grocers
7
81.8¢
price per oz
80.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Snapdragon Cookies▭ Annas
Distribution · 30% of score8·29
S
A
carried in 2 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score15·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Snapdragon Cookies
no top category Annas doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Snapdragon Cookies · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Snapdragon Cookies · Annas