Snapdragon Cookies vs Tate's · Bay Area shelf head-to-head
Snapdragon Cookies and Tate's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tate's carries more Brand PowerTate's is in more Bay Area grocersTate's fields the deeper lineup
Snapdragon Cookies
Tate's
10
brand power
55
2
products
29
1
categories
2
2
subcategories
3
2
grocers
19
81.8¢
price per oz
$1.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Snapdragon Cookies▭ Tate's
Distribution · 30% of score8·79
S
carried in 2 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Snapdragon Cookies
no top category Tate's doesn’t also play in.
only Tate's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Snapdragon Cookies · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Snapdragon Cookies · Tate's