Snapple vs Swoon · Bay Area shelf head-to-head
Snapple and Swoon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Snapple carries more Brand PowerSnapple is in more Bay Area grocersSnapple fields the deeper lineupSwoon sits further up the premium end
Snapple
Swoon
38
brand power
22
39
products
5
2
categories
3
9
subcategories
3
9
grocers
4
15.0¢
price per fl oz
31.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Snapple▭ Swoon
Distribution · 30% of score38·17
S
carried in 9 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score96·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Snapple
no top category Swoon doesn’t also play in.
only Swoon
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Snapple · 6
only Swoon · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Snapple · Swoon
