Snickers vs Twix · Bay Area shelf head-to-head
Snickers and Twix, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Snickers carries more Brand PowerSnickers is in more Bay Area grocersSnickers fields the deeper lineup
Snickers
Twix
43
brand power
33
19
products
10
3
categories
3
4
subcategories
3
14
grocers
12
$1.11
price per fl oz
$1.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Snickers▭ Twix
Distribution · 30% of score58·50
T
carried in 14 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score79·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Snickers
no top category Twix doesn’t also play in.
only Twix
no top category Snickers doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Snickers · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Snickers · Twix
