Snowfox vs Afc · Bay Area shelf head-to-head
Snowfox and Afc, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Afc carries more Brand PowerAfc is in more Bay Area grocersAfc fields the deeper lineupAfc sits further up the premium end
Snowfox
Afc
11
brand power
40
2
products
24
1
categories
8
1
subcategories
9
1
grocers
3
$17.72
avg price
$9.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Snowfox▭ Afc
Distribution · 30% of score4·13
S
A
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score15·86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Snowfox
no top category Afc doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Snowfox · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Snowfox · Afc