So Good vs Sir Kensington's · Bay Area shelf head-to-head
So Good and Sir Kensington's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sir Kensington's carries more Brand PowerSir Kensington's is in more Bay Area grocersSir Kensington's fields the deeper lineup
So Good
Sir Kensington's
14
brand power
42
3
products
13
2
categories
2
7
grocers
18
$8.36
avg price
$12.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ So Good▭ Sir Kensington's
Distribution · 30% of score29·75
S
carried in 7 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only So Good
only Sir Kensington's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only So Good · 0
no exclusive doors — everywhere So Good is, Sir Kensington's is too.
only Sir Kensington's · 11
both sides measured by the same instruments on the same shelves · see each brand’s full page: So Good · Sir Kensington's