Sober Carpenter vs Lagunitas · Bay Area shelf head-to-head
Sober Carpenter and Lagunitas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lagunitas carries more Brand PowerLagunitas is in more Bay Area grocersLagunitas fields the deeper lineup
Sober Carpenter
Lagunitas
23
brand power
44
9
products
18
2
categories
4
3
grocers
11
27.6¢
price per fl oz
17.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sober Carpenter▭ Lagunitas
Distribution · 30% of score13·46
carried in 3 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Beer1 vs 8 SKUs
<1% of shelf
only Sober Carpenter
no top category Lagunitas doesn’t also play in.
only Lagunitas
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sober Carpenter · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sober Carpenter · Lagunitas
