Sof vs Plantlife · Bay Area shelf head-to-head
Sof and Plantlife, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Plantlife carries more Brand PowerSof is in more Bay Area grocersPlantlife fields the deeper lineupPlantlife sits further up the premium end
Sof
Plantlife
30
brand power
38
15
products
26
2
categories
5
2
subcategories
6
2
grocers
1
92.8¢
price per oz
$1.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sof▭ Plantlife
Distribution · 30% of score8·4
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sof
no top category Plantlife doesn’t also play in.
only Plantlife
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sof · 1
only Plantlife · 0
no exclusive doors — everywhere Plantlife is, Sof is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sof · Plantlife
