Sonomic vs Arvum · Bay Area shelf head-to-head
Sonomic and Arvum, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Arvum carries more Brand PowerArvum is in more Bay Area grocersArvum fields the deeper lineupSonomic sits further up the premium end
Sonomic
Arvum
12
brand power
24
2
products
5
1
categories
3
2
subcategories
4
3
grocers
4
$2.24
price per fl oz
$1.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sonomic▭ Arvum
Distribution · 30% of score13·17
S
A
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score15·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sonomic
no top category Arvum doesn’t also play in.
only Arvum
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sonomic · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sonomic · Arvum