Soothing Touch vs Aura Cacia · Bay Area shelf head-to-head
Soothing Touch and Aura Cacia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Aura Cacia carries more Brand PowerAura Cacia is in more Bay Area grocersAura Cacia fields the deeper lineupAura Cacia sits further up the premium end
Soothing Touch
Aura Cacia
38
brand power
53
17
products
23
3
categories
5
5
subcategories
5
2
grocers
5
$1.83
price per oz
$3.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Soothing Touch▭ Aura Cacia
Distribution · 30% of score8·21
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Body Care6 vs 4 SKUs
1% of shelf
only Soothing Touch
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Soothing Touch · 1
only Aura Cacia · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Soothing Touch · Aura Cacia
