Sorella vs Marin Specialty Foods · Bay Area shelf head-to-head
Sorella and Marin Specialty Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Marin Specialty Foods carries more Brand PowerMarin Specialty Foods is in more Bay Area grocersSorella sits further up the premium end
Sorella
Marin Specialty Foods
12
brand power
17
5
products
4
2
categories
1
4
subcategories
2
2
grocers
5
$2.04
price per oz
$1.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sorella▭ Marin Specialty Foods
Distribution · 30% of score8·21
S
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sorella
only Marin Specialty Foods
no top category Sorella doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sorella · 1
only Marin Specialty Foods · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sorella · Marin Specialty Foods
