South River Miso vs Cold Mountain · Bay Area shelf head-to-head
South River Miso and Cold Mountain, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cold Mountain is in more Bay Area grocersSouth River Miso sits further up the premium end
South River Miso
Cold Mountain
20
brand power
22
6
products
7
3
categories
2
3
subcategories
3
2
grocers
5
$1.27
price per oz
47.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ South River Miso▭ Cold Mountain
Distribution · 30% of score8·21
S
C
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score39·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cold Mountain
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only South River Miso · 0
no exclusive doors — everywhere South River Miso is, Cold Mountain is too.
only Cold Mountain · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: South River Miso · Cold Mountain