Southern Recipe Small Batch vs Mission · Bay Area shelf head-to-head
Southern Recipe Small Batch and Mission, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mission carries more Brand PowerMission is in more Bay Area grocersMission fields the deeper lineup
Southern Recipe Small Batch
Mission
17
brand power
59
2
products
54
1
categories
6
1
subcategories
8
1
grocers
12
$7.98
avg price
$5.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Southern Recipe Small Batch▭ Mission
Distribution · 30% of score4·50
S
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Southern Recipe Small Batch
no top category Mission doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Southern Recipe Small Batch · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Southern Recipe Small Batch · Mission