Spark vs Skittles · Bay Area shelf head-to-head
Spark and Skittles, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Skittles carries more Brand PowerSkittles is in more Bay Area grocersSkittles fields the deeper lineupSpark sits further up the premium end
Spark
Skittles
10
brand power
38
2
products
21
1
categories
2
1
subcategories
4
2
grocers
11
$6.44
avg price
$4.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Spark▭ Skittles
Distribution · 30% of score8·46
S
S
carried in 2 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score15·83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Spark
no top category Skittles doesn’t also play in.
only Skittles
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Spark · Skittles