Special K Bar vs Legendary Foods · Bay Area shelf head-to-head
Special K Bar and Legendary Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Legendary Foods carries more Brand PowerLegendary Foods is in more Bay Area grocersLegendary Foods fields the deeper lineup
Special K Bar
Legendary Foods
13
brand power
34
2
products
10
2
categories
4
1
grocers
6
$7.34
avg price
$5.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Special K Bar▭ Legendary Foods
Distribution · 30% of score4·25
S
carried in 1 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Special K Bar
no top category Legendary Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Special K Bar · 0
no exclusive doors — everywhere Special K Bar is, Legendary Foods is too.
only Legendary Foods · 5
both sides measured by the same instruments on the same shelves · see each brand’s full page: Special K Bar · Legendary Foods