Spudsy vs Calbee · Bay Area shelf head-to-head
Spudsy and Calbee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Calbee carries more Brand PowerCalbee is in more Bay Area grocersCalbee fields the deeper lineup
Spudsy
Calbee
7
brand power
36
2
products
14
1
categories
3
2
subcategories
6
2
grocers
7
$5.64
avg price
$6.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Spudsy▭ Calbee
Distribution · 30% of score8·29
S
carried in 2 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Spudsy
no top category Calbee doesn’t also play in.
only Calbee
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Spudsy · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Spudsy · Calbee