Squigle vs David · Bay Area shelf head-to-head
Squigle and David, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
David carries more Brand PowerDavid is in more Bay Area grocersDavid fields the deeper lineup
Squigle
David
10
brand power
61
2
products
26
1
categories
8
1
subcategories
11
1
grocers
17
$10.59
avg price
$7.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Squigle▭ David
Distribution · 30% of score4·71
S
carried in 1 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Squigle
no top category David doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Squigle · 0
no exclusive doors — everywhere Squigle is, David is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Squigle · David
